Problem
Bayanat’s existing brand and marketing materials were fragmented, visually generic, and poorly structured across both print and digital formats. The identity did not reflect the company’s expertise in digital transformation, and existing materials lacked clarity, hierarchy, and consistency.
Key issues included:
A generic and visually weak brand identity
Outdated website concepts and unclear messaging
Poor typography and colour contrast affecting readability
Inconsistent formatting across brochures and presentations
No reusable templates for pitches or consulting proposals
The goal was to develop a distinctive and scalable design system capable of supporting Bayanat’s consulting work across enterprise clients and startup engagements.
Solution
We created a unified brand and communication system designed to work across both digital and printed materials.
The solution included:
A new brand identity and logo system
Accessible typography and colour standards
Modular layouts adaptable for print and digital use
Website concept designs aligned with the new visual system
Interactive and print-ready brochures for multiple fold formats
Pitch deck templates for internal consulting presentations
A structured design system enabling consistent future materials
This system allows Bayanat to communicate its expertise clearly across marketing, proposals, and consulting documentation.
